Exclusive Black Friday Loyalty Report
20th January 2022
Written by Tom Peace
Last week we announced a new partnership with an exciting new research partner called Physalis and we are proud to say we are already working with them!
Emotion Promotion: The new rules of Loyalty for the post-COVID era
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The Power of a Simple Thank You to boost customer engagment
This will be the first of a series of quarterly research pieces we will be running with Physalis and publishing here for our community members, so watch this space…
Physalis automates the research process utilising virtual meetings, video analysis, and machine learning to deliver actionable insights at a fraction of the time and cost of traditional research.
They conducted research to understand loyalty and habit changes around Black Friday with 120 UK over-18's. Here's a snippet of what they found:
50% of respondents had negative feelings around Black Friday in 2021 with only 30% having positive feelings towards the shopping holiday.
Despite this, 42% still bought with the top items being clothes, gifts, shoes, coffee, consoles and games, TV's, books and the Amazon Echo.
A whopping 19% do their Black Friday shopping on Amazon so not having a presence on the retail giant could be harming your prospects for 2022.
Click on the link below to access the full research and get in touch if you have some ideas for consumer research that The Loyalty People and Physalis could help you with.