Driving Customer Loyalty and Repeat Business
1st May 2023
Written by Annex Cloud
New Annex Cloud Podcast
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Consumers have made it clear they want more than transactional relationships with their preferred brands. Expanding your loyalty program to go beyond points and discounts by engaging your customers and adding value between purchases can create lasting emotional bonds. And emotions can have an even stronger impact on loyalty than rational and brand factors.
The Digital Transformation Institute reports that 70% of emotionally engaged consumers will spend up to two times or more, 80% will promote the brand to family and friends, and 62% will advocate for the brand on social networks. And according to Deloitte, the ability to recognize and use emotional data at scale is one of the biggest, most important opportunities for brands going forward. Emotional loyalty is just one of 11 loyalty trends we dive into in our recent guide.
Annex Cloud’s informative podcast series, Get Personal with Loyalty, helps brands learn from today’s leading loyalty experts. Listen to Driving Customer Loyalty and Repeat Business featuring Restaurant Loyalty Specialists Founder Olga Lopategui. Olga is a true expert in the restaurant industry with more than 15 years of experience.
Tune in to learn:
🎯The nuances of emotional versus transactional loyalty
🎯Practical tips on building customer habits
🎯Insights on how to cultivate customer loyalty
Click on the link below to listen to the latest podcast