Does Personalisation Keep You Engaged With a Business?

Written by Tom Peace

Businesses are constantly looking for innovative ways to maintain strong relationships with customers. With so many rivals in the same areas, companies must find creative ways to keep client retention high by meeting their demands.

Over the last decade, many companies have utilised customer personalisation as a strategy to keep consumers positive and engaged. Today, it is rare to see a company that doesn't offer personalisation. In this insight, The Loyalty People will explore why personalisation is an important method to customer retention. We will also be asking our community;

Does Personalisation Keep You Engaged With a Business?

Companies can better understand their customers' tastes and demands by utilising current technology and marketing techniques. Becoming a strategy that can assist organisations in segmenting their audience based on criteria that can benefit company goals. Location, age, gender, and interests are examples of such criteria.

When the company knows which client belongs to which group, it can begin delivering tailored emails, social media postings, or SMS straight to the consumer, with a high likelihood that the customer will engage with the promoted content. The key benefit of employing this strategy is establishing a stronger bond between the organisation and the customer. This will generate confidence in the customer, leading to repeat business and increase brand loyalty.

Personalisation has even altered the way we consume media and entertainment, with streaming companies applying software algorithms that monitor a user's interest and present comparable content based on their specific tastes.

Netflix has proved that personalisation is a strategy to keep customer retention high while tracking the audience's behaviour to design the suggestion based on their previously watched film or TV show. Comparable to the scenario with Spotify, many consumers are interested in discovering new music, and Spotify's generated playlists keep their customers up-to-date with their preferred genre selection.

There are numerous methods to harness the power of personalisation. This strategy has transformed the way consumers establish connections with certain companies, from unique discounts to audiobook suggestions. Companies can now find out more information about their customers in record time thanks to advances in technology.