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Data-driven Loyalty
18th August 2022
Written by Tom Peace
Loyalty programs are not only good for business, but they are also a great way to collect customer data. The key is how you use that data to benefit the customer, not just your bottom line.
Recent Articles
9th June 2022
Three Reasons Paid-For Subscriptions Win
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Emotion Promotion: The new rules of Loyalty for the post-COVID era
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Top 5 Reasons why your Loyalty Program is struggling
More and more consumers are openly sharing their data in return for a truly personalised experience. A recent study showed that "90% of customers are willing to share data with businesses if it results in a better shopping experience for them.”
Businesses should use data obtained from loyalty programs to inform;
👉 Personalised offers
👉 Relevant rewards and discounts
👉 Customer journey
👉 Personalised experience
👉 Content recommendations
👉 Future business strategy and decision making
👉 Customer segmentation based on behavioural data
👉 Customised marketing communications
With customer expectations shifting, it's likely that data-driven loyalty will soon shift from a nice-to-have to a must-have.
Always remember, only collect the information that your business needs!
