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Data-driven Loyalty

18th August 2022

Written by Tom Peace

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Data-driven Loyalty

18th August 2022

Written by Tom Peace

Loyalty programs are not only good for business, but they are also a great way to collect customer data. The key is how you use that data to benefit the customer, not just your bottom line.

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June 2020

Emotion promotion: the new rules of loyalty for the post-COVID era

More and more consumers are openly sharing their data in return for a truly personalised experience. A recent study showed that "90% of customers are willing to share data with businesses if it results in a better shopping experience for them.โ€

Businesses should use data obtained from loyalty programs to inform;

๐Ÿ‘‰ Personalised offers
๐Ÿ‘‰ Relevant rewards and discounts
๐Ÿ‘‰ Customer journey
๐Ÿ‘‰ Personalised experience
๐Ÿ‘‰ Content recommendations
๐Ÿ‘‰ Future business strategy and decision making
๐Ÿ‘‰ Customer segmentation based on behavioural data
๐Ÿ‘‰ Customised marketing communications

With customer expectations shifting, it's likely that data-driven loyalty will soon shift from a nice-to-have to a must-have.

Always remember, only collect the information that your business needs!

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