Common Loyalty Program Problems: Solved!
16th June 2022
Written by Tom Peace
We recently covered the reasons why a lot of loyalty programs fail, so let's take a look into how you can combat it!
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Top 5 Reasons why your Loyalty Program is struggling
❌ Lack Of Promotion
✅ Have A Clear Strategy
Make sure you have a clear marketing strategy in place to promote the loyalty program to your customers. It's important that this is ongoing and not just for the launch!
❌ Unattainable Rewards
✅ Attainable Rewards
This one is simple but we've seen many get it wrong. Triple check that your rewards are within reach for members. If your loyalty program is tiered, make sure it's not just the first level that is attainable to keep your customers coming back.
❌ Over Complication
✅ Simple And Easy
Strip it back and ensure that the program is simple and easy to navigate! Try user testing and focus groups before launch to get valuable feedback and weed out any common issues and bugs.
❌ Failure To Adapt
✅ Stay On Top Of Trends
Make sure your program is built to pivot to allow you to utilise emerging techniques and innovations in customer loyalty. Keep an eye on competitors and those leading in other industries or get in touch with a professional to give you a helping hand!
