Brand new in Loyalty

2nd December 2021

Written by Tom Peace

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Brand new in Loyalty

2nd December 2021

Written by Tom Peace

The New Coalition Loyalty Programme on The Block

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Mobile and internet service provider Three UK has launched ‘Three+’, a new free-to-download rewards app that provides customers with exclusive offers.

Members will have access to offers from brands across food and drink, entertainment, days out, wellbeing, sport and shopping. Three+ will have ‘always-on’ rewards available, plus competitions and ‘surprise and delight’ rewards that will come and go, giving customers a reason to check in on a regular basis.

At launch, those offers include discounted cinema tickets at Cineworld and Picturehouse, access to pre-sale tickets for the Reading and Leeds Festival, and a ‘2-4-1’ offer on a guided tour around Chelsea FC’s stadium and museum.

Other brands available on launch include online florist Bloom & Wild, restaurant chains Chiquito and Frankie & Benny’s, recipe box service SimplyCook, and food delivery service Uber Eats.

Andrew Foy, director of new products, propositions and insights at Three UK, says: “Three+ isn’t just about the rewards but the meaningful moments they help to create for our customers. With so many extra plusses from Three, members can kickstart a film club, take a friend out to dinner, or have date night delivered and make it one to remember. And with more exciting rewards in the pipeline, there’s never been a better time to join Three.”

You can find even more of the latest loyalty and marketing insights in our News Room