5 Hotel Loyalty Marketing Trends
24th March 2022
Written by Tom Peace
After shutting their doors through lockdowns and suffering a huge hit to their custom as borders closed, hotels have had to rethink their strategy completely as the world opens back up.
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Here are five of the biggest trends in hotel marketing:
1. Localised Campaigns
Even though international borders are gradually opening, most travellers prefer travelling within the national boundaries over international locations. Therefore, one of the most essential marketing tips for hoteliers is not to neglect the importance of domestic travellers. Tailor your campaigns to target local guests and seize the benefit of the rising popularity of Staycations.
2. Hygiene Messaging
Letting your guests know that the property administrators are willing to go above & beyond for their safety can work wonders in building trust and improving brand image.
You can utilize social media platforms or dedicated website pages for clearing your safety policies to current and potential customers.
3. Direct Bookings
With third party sites taking a cut from bookings and driving costs down, hospitality needs to retain as much of their profits as they can. Loyalty schemes where points can only be redeemed when booking direct is the perfect way to ensure frequent travellers aren't going through sites like booking.com such as the Hilton Honours program.
4. User Generated Content
A sure-fire way to improve your online reputation is delivering par-excellent services and encouraging your guests to share their experiences. You can enhance review generation by email marketing campaigns and post-check-in surveys. Another great way of acquiring customer reviews is offering discount coupons and complimentary services in exchange for their review postings.
5. Virtual Tours
The best part about virtual tours is that the content can easily be repurposed for different marketing channels. A single video highlighting your unparalleled hospitality can be shared as both – a reel on Instagram and trending promotion on your website. Virtual tours are your best asset to inspire wanderlust, making it one of the fastest-growing hotel & hospitality marketing trends.
You can find even more insight in the news area.