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The complete masterclass - London

The Complete Masterclass is the Asia Pacific region’s leading loyalty education course.

  • Starts 30 Jan 2024
  • 2,000 British pounds
  • London - To be confirmed

Available spots

Service Description

Delivered Phil Shelper and Tom Peace. Participants will receive a complimentary copy of course textbook ‘Loyalty Programs: the Complete Guide’ by Philip Shelper, widely regarded by industry experts as the loyalty bible. The eight modules will cover: Module 1: Introduction to loyalty programs Module 2: Psychology, biases and heuristics Module 3: Rewards, program designs and gamification Module 4: Member personal data Module 5: Loyalty technology and program innovation Module 6: Loyalty marketing and lifecycle management Module 7: Loyalty program commercial modelling Module 8: Fraud risks, and the future of loyalty Special guests from across the loyalty industry will also participate to present specialised content. Who should do this course? The course is designed for anyone operating in the loyalty industry or marketing professionals seeking to deeply understand loyalty programs as a core marketing discipline. Testimonial “The course provided an informative and engaging look into where loyalty programs began, how they’re evolving and how they can deeply connect with consumers. The concepts and theories were clearly communicated and easy to understand. I would highly recommend this course to anyone with an interest or role relating to customer engagement and retention.” Trent, News Corp Australia"

Upcoming Sessions

Cancellation Policy

Need to cancel? No problem, you can cancel for free up to 1 week before the training starts or you can postpone to another future course for no additional cost. If you are within one week of the course starting we will charge £500. If you need to cancel please email us at