Join date: Oct 31, 2022


Hi, Rik Luttmer from Loyalty Chiefs here. If you want to build loyalty, I am the one to call. I am a known figure within the Benelux market for loyalty marketing and relational strategies. Over 20 years I have guided and inspired corporations in B2C and B2B markets, as well pharma, unions and charities. My consulting ‘brand list’, include names like Unilever, Roche, DHL, VW, Ziggo, Accor, Eneco, ANWB and Amnesty. For the past decade, I have been at the strategic helm of a prominent Benelux loyalty agency. A fulfilling position I concluded in 2022 for my endeavour LoyaltyChiefs.

I have founded LoyaltyChiefs to be a relationship marketing agency that offers added value to its clients as an independent loyalty marketing consultant. As a client you can rely on us for strategic direction, tactical concepts, creative inspiration, decisive research, hands-on training and above all meaningful results. The independent position of LoyaltyChiefs is clear. We know all key aspects on execution, but consciously leave the practical development and maintenance of advised initiatives to the client organization and/or specialised suppliers.