This Week's Loyalty Podcast

The Loyalty People are proud to bring you another episode of our “Let’s Talk Loyalty” podcast, hosted by Paula Thomas.

Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a large customer base to retain in an extremely competitive industry.

Its loyalty program called "Verizon Up" has won multiple loyalty awards so "Let's Talk Loyalty" met Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about it.

Lisa shares the latest propositions she’s building to keep Verizon customers engaged, as well as some insights from her earlier career in loyalty with leading brands like Jaguar.

https://www.theloyaltypeople.global/podcast