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#8: Manner's in Marketing

In our latest podcast, Tom sits down with Tim Mason, CEO of Eagle Eye and former CMO of Tesco.  Tim oversaw the evolution or Tesco Clubcard and now runs Eagle Eye, a loyalty and promotions technology platform utilised by the world’s largest grocers, including Kroger, Sainsbury's, Asda and many more.

 

Tim is also author of the excellent loyalty marketing book "Omnichannel Retail: How to Build Winning Stores in a Digital World". A must read for anyone working in Loyalty in the grocery or retail sector and available on Amazon (other reputable retailers available!!)

 

In this latest Podcast, Tim speaks about his golden rule of marketing called "Manner's in Marketing”, honed during his time at Tesco's Clubcard program, and how it's supercharged Eagle Eye's strategy.

 

The guys also chat about the importance of making customer interactions engaging, by understanding what your customers want, need, and how they prefer to communicate.

 


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