The Loyalty People and IMA Europe collaboration, with Dennis van den Berg

In the latest episode of Loyalty Chats With Tom, our Managing Director (MD) Tom is joined by Dennis van den Berg, CEO of Touch Incentive and Board member of the IMA Europe.

Together, they delve into the exciting new collaboration between The Loyalty People and IMA Europe, highlighting the ongoing convergence of the incentives and loyalty sectors.

Tom and Dennis explore the necessity of this partnership in loyalty programs, particularly in providing instant gratification through rewards and gamification strategies.

Throughout the episode, David shares compelling examples of loyalty programs successfully implementing these approaches, yielding remarkable results.