Challenges in grocery loyalty with Andrew Mann and Anders Mittag

In this episode I am joined by Andrew Mann of North Bailey and Anders Mittag of Lobyco, as we discuss the current and future challenges for grocery loyalty Andrew now runs his very successful consultancy business, North Bailey and has previously held senior positions at Tesco Clubcard, Nectar, M&S loyalty and Coop in the UK. Anders is Chief Commercial Officer at Lobyco, a loyalty and Shopper Marketing agency spun off the success of the Coop Denmark programme, with global grocery clients. In this episode we discuss the challenges approaching grocers in the next few years. We start with a discussion around the cost of living crisis and how grocers are supporting customers through their loyalty programmes, especially with personalised offers and membership pricing.

We then talk through how grocers can, and are, leading the way with their use of generative and predictive AI to create highly relevant and rewarding offers and personalised comms. This is becoming table stakes for grocers who must find ways to drive engagement with their loyalty programmes. Andrew and Anders provide a wealth of expertise from their background in the grocery loyalty industry and this podcast is not to be missed. Hope you enjoy the podcast!