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#466 : Investigating the Pro Premier Rewards Program by Floor & Decor (Short Summary Show)

In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by ⁠ Matt Goldberg⁠ from ⁠Floor and Décor⁠


Matt and Paula discuss the insights behind the ⁠Pro Premier Rewards ⁠program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide,

This is a B2B program with a vision of continually growing share of wallet with their business customers.  Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements.


Show Notes :

1) ⁠ Matt Goldberg

2) Floor and Décor⁠

3) Pro Premier Rewards

4) #267: Floor & Decor Shares the “Pro Premier Rewards” Program