#428: Building a customer-centric organisation through multi-faceted digital transformation
As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.
This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.
We talked to Meredith Allan, who is Head of Rewards and Personalisation of Shoprite X, a division of The Shoprite Group. Its loyalty programme is Xtra Savings and has achieved an 0% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation
2) Shoprite X