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#3: Analysing Gen Z Behaviour with Loyalty Programs

In this episode, our MD is joined by Jaimi Farrey, Senior Loyalty and Personalisation Manager for Grill'd.

They both analyse how Gen Z's preferences for loyalty programs differ from those of previous generations. They further discuss how we're all becoming more like Gen Z in terms of instant gratification, belief alignment, and communication channels.

Finally, they offer a few suggestions on what brands should do to embrace this transition.

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