top of page
#368: Coalition Loyalty - Dotz Brazil Celebrates 50 Million Members
Dotz is a coalition loyalty program which was founded in Brazil more than 23 years, and has grown to over 50 million members, eventually becoming a public company in 2021.
Roberto Chade is the co-Founder and CEO and he joins Let’s Talk Loyalty today all the way from Sao Paulo.
This story is amazing. Creating a pioneering business from nothing, to now over 50 million members, Roberto has a clear and compelling passion to make a difference in the lives of Brazilian people by increasing their purchasing power.
Listen to hear his insights on some of the challenges and the key success factors for coalition loyalty programs in different markets around the world in the past, the present and of course in the future.