301 – The Mobile Loyalty Landscape

Save $500 using special code TLPOD22, exclusive to The Loyalty People members – enter at checkout to reduce the $1,750 registration fee for CLMP on Demand to $1,250, before the closing date of April 30th 

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Loyalty Training

$375.00

TLP21

% with The Loyalty People exclusive discount code:

$150.00

60

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Many loyalty programs fail because they focus solely, or too squarely, on the hard benefit side of the value proposition- in many cases, offering a point-per-dollar or simple discounts with no attempt to address the emotional side of customer loyalty.

In this course, students will learn how to incorporate soft-benefit recognition elements—special access, special privilege, unique experiences, and differentiated customer service—into their loyalty programs.

Students will also learn the basics of incorporating soft benefits into their financial and segmentation models. This course places special emphasis on the top 10 best practices in soft benefit design updated for 2019.

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The world’s most comprehensive resource for customer loyalty research and best practices.

The table of contents is hyperlinked to ensure easy searching!

 

Also note the toolbar on the top and bottom of the Loyalty Guide to navigate and resize the document.