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301 – The Mobile Loyalty Landscape

Loyalty Training


Date / Time

Will the convergence of mobile payments & loyalty finally drive mass adoption? Find out with updated viewpoints from UK Guest Lecturer Nick Chambers!

The purpose of the module is to provide delegates with an high level appreciation of what to consider when launching or refining a customer loyalty program based on a mobile platform. This module has been updated for 2019!

-- The intersection of loyalty marketing and mobile – a global set of criteria with localized influences
-- Why choose mobile?
-- The convergence of mobile loyalty & payments
-- Key technology issues
-- Customer engagement strategies
-- Case studies: Retail, Hospitality from the UK Perspective

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The world’s most comprehensive resource for customer loyalty research and best practices.

The table of contents is hyperlinked to ensure easy searching!


Also note the toolbar on the top and bottom of the Loyalty Guide to navigate and resize the document.

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