208 – Best Practices in Business-to-Business Loyalty
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For the operators of points, miles or other currency-based loyalty program designs, the issues surrounding liability carry vast implications to both marketing and finance.
This module will offer an advanced assessment of those issues including breakage and redemption modeling plus provide tips for how to collaborate with your corporate finance team and the metrics needed to help all departments focus on the value generated by the program rather than the redemption costs underlying the liability.
Led by Len Llaguno, The Loyalty Academy’s Guest Expert in the field of actuarial analytics for the loyalty industry, this course is an advanced follow-up to Course #209 which you may want to take first.
The world’s most comprehensive resource for customer loyalty research and best practices.
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