206 – Advanced Customer Engagement & Gamification: Techniques, Tools and Tips
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Loyalty Fraud has burst onto the scene the past few years and the problem continues to grow.
For the operators of points, miles or other currency-based loyalty program designs, the issues surrounding fraud carry vast implications to both members and the program itself.
The purpose of this module is to provide a high-level framework for understanding loyalty fraud, its potential impact on your program and members and what you can do to mitigate the problem.
We will identify the three main types of loyalty fraud, examine the financial impact associated with loyalty fraud and offer a checklist of best practices to prevent such fraud from occurring in the future. This course is a must for both brand and service provider loyalty managers.
Led by Robyn Simpson, CLMP from Australia and The Loyalty Academy’s Guest Expert in the field of loyalty fraud.
The world’s most comprehensive resource for customer loyalty research and best practices.
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