205 – Member Care for Loyalty Marketers
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In this course, attendees will learn how the core principles of loyalty marketing—including recognition, rewards, the value exchange, and analytical segmentation—can improve employee engagement and loyalty.
Case studies will include examples such as employer-run reward programs designed to improve health and wellness.
Attendees will leave this session armed with loyalty marketing tools and techniques to put into immediate action.
The world’s most comprehensive resource for customer loyalty research and best practices.
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