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204 – Building Blocks for Predictive Analytics
Date / Time
This course provides a detailed overview of predictive modeling in the field of loyalty marketing and offers examples of how to do it, where to do it and what insights can be derived from predictive analytics.
Two case studies are presented to help the audience understand the impact of models on versioned communications to program members and predicting churn.
This course is detailed, yet practical, and offers best practices in data driven loyalty marketing.
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