203 – The Intersection of Loyalty and Engagement
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This course provides a detailed overview of predictive modeling in the field of loyalty marketing and offers examples of how to do it, where to do it and what insights can be derived from predictive analytics.
Two case studies are presented to help the audience understand the impact of models on versioned communications to program members and predicting churn.
This course is detailed, yet practical, and offers best practices in data driven loyalty marketing.
The world’s most comprehensive resource for customer loyalty research and best practices.
The table of contents is hyperlinked to ensure easy searching!
Also note the toolbar on the top and bottom of the Loyalty Guide to navigate and resize the document.
