112 – Key Success Factors in Loyalty Marketing

Save $500 using special code TLPOD22, exclusive to The Loyalty People members – enter at checkout to reduce the $1,750 registration fee for CLMP on Demand to $1,250, before the closing date of April 30th 

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Loyalty Training

$375.00

TLP21

% with The Loyalty People exclusive discount code:

$150.00

60

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In this course, students will learn the best practices and proven models for designing the core of any loyalty marketing effort: the value proposition.

Students will learn about the principles of an effective value exchange, the difference between hard and soft benefits, the role of various hard and soft benefit options in the value exchange, the difference between free and fee-based programs, program tiers, and the optimal mix of recognition and reward.

Students will also learn how basic customer segmentation plays into value proposition design

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The world’s most comprehensive resource for customer loyalty research and best practices.

The table of contents is hyperlinked to ensure easy searching!

 

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