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112 – Key Success Factors in Loyalty Marketing

Loyalty Training


Date / Time

In this course, students will learn the key strategic elements required for operation of a successful, profitable customer loyalty initiative.

Students will review the principles of successful program evolution, the important of strategic partnerships, warning signs of programs in need of refreshment or relaunch, and successful program exit strategies.

Best practices will be used throughout to illustrate the principles under discussion.

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The world’s most comprehensive resource for customer loyalty research and best practices.

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