111 – Introduction to Loyalty Operations

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Loyalty Training



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In this course, students will learn the key requirements, tools, platforms, staffing, and resources required to run a modern digital, multi-channel loyalty program.

Students will learn the basics of creating an implementation plan, a launch plan, and an ongoing operational model. This course will discuss basic budgeting, identify key pillars of loyalty operations, review basic organizational structures, and explore the in-source versus outsource equation.

Students will also receive a basic implementation roadmap. Updated January, 2019!

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