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111 – Introduction to Loyalty Operations

Loyalty Training


Date / Time

In this course, students will learn the key requirements, tools, platforms, staffing, and resources required to run a modern digital, multi-channel loyalty program.

Students will learn the basics of creating an implementation plan, a launch plan, and an ongoing operational model. This course will discuss basic budgeting, identify key pillars of loyalty operations, review basic organizational structures, and explore the in-source versus outsource equation.

Students will also receive a basic implementation roadmap. Updated January, 2019!

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The world’s most comprehensive resource for customer loyalty research and best practices.

The table of contents is hyperlinked to ensure easy searching!


Also note the toolbar on the top and bottom of the Loyalty Guide to navigate and resize the document.

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