top of page

110 – Introduction to Loyalty Communications

Loyalty Training


Date / Time

In this course, students will learn the best practices for digital communication within a loyalty program context.

Students will receive an overview of drip-dialog strategies, will learn the difference between promotions, campaigns, and relationship-driven dialog, and will explore the requirements of using customer data to deliver personalized, relevant messages that demonstrate relationship continuity across devices, digital channels, and customer touch points.

The course will also incorporate case studies and best practice examples.

Screenshot 2021-06-02 at 12.28.47.png

The world’s most comprehensive resource for customer loyalty research and best practices.

The table of contents is hyperlinked to ensure easy searching!


Also note the toolbar on the top and bottom of the Loyalty Guide to navigate and resize the document.

bottom of page