107 – Introduction to Loyalty Analytics

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In this course, students will learn the fundamentals of customer segmentation within a loyalty program context.

Students will also receive an introduction to fundamental loyalty analytical topics such as RFM scoring, attrition modeling, customer lifetime value, and other key topics.

Students will leave this course with a thorough understanding of how customer segmentation is a critical component of a customer loyalty strategy, and how to incorporate basic analytical assumptions into program design and financial modeling.

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