top of page

107 – Introduction to Loyalty Analytics

Loyalty Training


Date / Time

In this course, students will learn the fundamentals of customer segmentation within a loyalty program context.

Students will also receive an introduction to fundamental loyalty analytical topics such as RFM scoring, attrition modeling, customer lifetime value, and other key topics.

Students will leave this course with a thorough understanding of how customer segmentation is a critical component of a customer loyalty strategy, and how to incorporate basic analytical assumptions into program design and financial modeling.

Screenshot 2021-06-02 at 12.28.47.png

The world’s most comprehensive resource for customer loyalty research and best practices.

The table of contents is hyperlinked to ensure easy searching!


Also note the toolbar on the top and bottom of the Loyalty Guide to navigate and resize the document.

bottom of page