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103 – Best Practices in Loyalty Marketing

Loyalty Training


Date / Time

This course provides a complete overview of the strategic principles and foundations of all loyalty marketing.

Students will learn about the fundamentals of loyalty program design and the best practices associated with each stage of the process.

Special emphasis will be placed on the core elements required for a successful loyalty program and why they are critical. Students will leave this course with a firm understanding of the required building blocks and have a complete blueprint for the design of a successful loyalty marketing initiative. If you only take one course from the core curriculum – this is it!

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The world’s most comprehensive resource for customer loyalty research and best practices.

The table of contents is hyperlinked to ensure easy searching!


Also note the toolbar on the top and bottom of the Loyalty Guide to navigate and resize the document.

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