103 – Best Practices in Loyalty Marketing
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This course provides a thorough overview of the key financial considerations in planning and managing a customer loyalty program.
Completion of the course will equip students with a knowledge base to properly forecast the financial impact of a loyalty program to the organization and to support operating budget preparation.
Students will learn about the financial considerations of loyalty business models, currency breakage, liability management, and financial accounting best practices for customer loyalty programs.
Participants will also receive a standalone forecasting model they can use as the basis for their internal planning. Updated with new models for 2018!
The world’s most comprehensive resource for customer loyalty research and best practices.
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