102 – The Psychology of Customer Loyalty
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This course provides an introduction to the psychological foundation of customer loyalty.
Students will learn about the fundamental drivers of loyalty to a business or brand, the neurological activities underpinning those drivers, and the Axioms of Customer Loyalty that apply across all industries, demographics, and geographies.
Students will leave this course with a firm understanding of how loyalty marketing principles and best practices drive repeat purchase, retention, referral, and lifetime customer value
The world’s most comprehensive resource for customer loyalty research and best practices.
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