102 – The Psychology of Customer Loyalty
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In this course, students will receive an overview of best practices in a multi-partner loyalty coalition environment.
Students will learn the key benefits of participating as a partner in a coalition loyalty program, will learn about the key differences between loyalty coalitions and proprietary programs, and will understand how to optimize participation in a loyalty coalitions.
Students will also receive an overview of successful loyalty coalition programs around the world
The world’s most comprehensive resource for customer loyalty research and best practices.
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