101 – Introduction to Loyalty Marketing
Date / Time
An in-depth assessment of the current state of the loyalty marketing industry from a global perspective.
Emphasis will be placed on the size and dimension of the loyalty marketing industry, foundational principles and definitions, major differences in technique by vertical market and the skill sets required to be successful in operating a loyalty initiative.
A case study will be presented reviewing a newly launched loyalty program indicative of the current state of the industry.