top of page

101 – Introduction to Loyalty Marketing

Loyalty Training


Date / Time

An in-depth assessment of the current state of the loyalty marketing industry from a global perspective.

Emphasis will be placed on the size and dimension of the loyalty marketing industry, foundational principles and definitions, major differences in technique by vertical market and the skill sets required to be successful in operating a loyalty initiative.

A case study will be presented reviewing a newly launched loyalty program indicative of the current state of the industry.

Screenshot 2021-06-02 at 12.28.47.png

The world’s most comprehensive resource for customer loyalty research and best practices.

The table of contents is hyperlinked to ensure easy searching!


Also note the toolbar on the top and bottom of the Loyalty Guide to navigate and resize the document.

bottom of page