101 – Introduction to Loyalty Marketing
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In this course, students will learn the considerations necessary to identify the optimal loyalty technology to support customer loyalty program operation.
Students will learn the range of features and functions required in today’s market, will evaluate loyalty technology platforms from the perspective of members, operators and analysts, and will learn the key considerations in the “build versus buy” decision.
Students will also learn about peripheral technologies that deliver specific capabilities such as mobile, social and campaign management tools. Updated January 2019!
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