The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.. All the training is modular and delivered OnDemand.
Use The Loyalty Academy's market-leading loyalty training to induct new team members, upskill your existing teams and to invest in the future of your employees.
"Great courses...this will absolutely help me in my day-to-day role!"
Anna Tuohy, Director Program Delivery, Epsilon (US)
"Fully completing the CLMP training has really improved my knowledge and understanding of Loyalty and I now feel much more confident moving forward in discussions with prospects and clients."
Bhupinder Panesar, MSc, Director of Pre-Sales, Epsilon (UK)
This is the most flexible AND affordable way to earn your CLMP!
Certified Loyalty Marketing Professional™ (CLMP) Certification
This bundle includes EVERYTHING you need to become CLMP certified. It includes lifetime membership to the Loyalty Academy and access to 14 courses plus your final exam. Once the courses are completed, your final exam passed, and a Board of Regents review, you will earn the right to call yourself a Certified Loyalty Marketing Professional™ (CLMP)!
Core Cirriculum Courses - Basic
The Loyalty Academy Core Curriculum represents the courses required for a student to earn the distinction as a Certified Loyalty Marketing Professional (CLMP) through the Loyalty Academy. To receive Certification, students must compete 15 units of coursework – 13 core units and any 2 elective courses of their choice.
The Certification process culminates in an in-person Case Study analysis and presentation, in which the student must demonstrate mastery of the Core Curriculum through a case study presentation to faculty. Note that Core Curriculum courses can be taken in any order; they do not need to be taken in consecutive order to complete certification.
101 – Introduction to Loyalty Marketing
An in-depth assessment of the current state of the loyalty marketing industry from a global perspective.
102 – The Psychology of Customer Loyalty
This course provides an introduction to the psychological foundation of customer loyalty
103 – Best Practices in Loyalty Marketing
This course provides a complete overview of the strategic principles and foundations of loyalty marketing.
104 – Loyalty Program Business Models
This course introduces students to the selection of a loyalty business model that will deliver program objectives and KPIs.
105 – Introduction to Loyalty Financial Modeling
This course provides a thorough overview of the key financial considerations in planning and managing a customer loyalty program.
106 – Creating a Customer Value Proposition
Learn the best practices and proven models for designing the core of any loyalty marketing effort: the value proposition.
107 – Introduction to Loyalty Analytics
Learn the fundamentals of customer segmentation within a loyalty program context.
108 – Loyalty Reward Strategies
Learn the fundamentals of effective reward design for customer loyalty programs.
109 – Introduction to Loyalty Technologies
Learn the considerations necessary to identify the optimal technology to support loyalty program operation.
110 – Introduction to Loyalty Communications
Learn the best practices for digital communication within a loyalty program context.
111 – Introduction to Loyalty Operations
Learn the key requirements, tools, platforms, staffing, and resources required to run a modern digital, multi-channel loyalty program.
112 – Key Success Factors in Loyalty Marketing
Learn the key strategic elements required for operation of a successful, profitable customer loyalty initiative.
113 – Case Study Analysis and Presentation
This course is designed as the “final exam” for all students who have completed the Core Curriculum and desire to receive their certification as a Certified Loyalty Marketing Professional™ (CLMP) from the Loyalty Academy.
Elective Courses - Intermediate
Loyalty Academy Elective Courses are presented on a variety of subjects for students who desire a deeper dive into various loyalty marketing topics not covered in the Core Curriculum. Only two (2) of these courses are required for CLMP status and all elective courses may be taken at any time and by any student, regardless of whether or not that student has completed the Core Curriculum. Students who earn CLMP status receive a discount on Elective course registration fees.
NOTE: Loyalty Academy Members will have access to archived courses they can complete at their convenience.
201 – The Future of Loyalty Marketing
This course, refreshed annually, provides an in-depth look at the macro-trends in technology, market forces, demographics, regulatory forces, and economics shaping the customer loyalty industry. Based on the 2018 Delphi Panel report.
202 – Principles of Soft Benefit Design
Learn how to incorporate soft-benefit recognition elements into your loyalty program.
203 – The Intersection of Loyalty and Engagement
Learn how to apply the principles and best practices of loyalty marketing to drive customer engagement at the enterprise level.
204 – Building Blocks for Predictive Analytics
This course provides a detailed overview of predictive modeling in the field of loyalty marketing.
205 – Member Care for Loyalty Marketers
Learn best practices for member care within a loyalty program context. Students will receive an overview of the Member Care and contact center requirements to support loyalty program needs with practical discussion of agents, operations, metrics, reporting and technology.
206 – Advanced Customer Engagement & Gamification: Techniques, Tools and Tips
Learn how to measure and influence the engagement health of your community to build unbreakable brand-customer relationships using advanced principles of motivational psychology and game mechanics.
207 – Best Practices in Employee Loyalty and Engagement
Learn how the core principles of loyalty marketing can improve employee engagement and loyalty.
208 – Best Practices in Business-to-Business Loyalty
Learn how to apply the core principles of loyalty marketing in a business-to-business (B2B) context.
209 – Introduction to Loyalty Liability Management
This course provides an in-depth assessment of issues involving the management of loyalty program liability in currency-based or deferred reward loyalty models.
210 – Best Practices in Coalition Loyalty
This course provides an overview of best practices in a multi-partner loyalty coalition environment.
301 – The Mobile Loyalty Landscape
The purpose of the module is to provide delegates with an high level appreciation of what to consider when launching a customer loyalty program based on a mobile platform. Updated for 2019!
302 – The Intersection of Loyalty and Payments
This course will provide a clear understanding of how payments systems and loyalty programs are related. As the payments landscape undergoes rapid global transformation, basic understanding of how such transformation affects loyalty, what technologies are common, and what the future looks like will be at the core foundation of this module.
303 – Advanced Liability Management
This module will offer an advanced assessment of the issues involving loyalty program liability. Focus will be on estimating and anticipating changes in points breakage and overall management of the program liability
304 – Introduction to Loyalty Fraud
The purpose of this module is to provide a high-level framework for understanding loyalty fraud, its potential impact on your program and members and what you can do to mitigate the problem.
305 - Certified Loyalty Marketing Professional™ (CLMP) Certification On Demand
This bundle includes EVERYTHING you need to become CLMP certified.